One More Time Podcast: The Indie Artist Advantage

The One More Time podcast set with hosts H3NRY and Playback Ben

Free Resources

Best Of OMT Podcast

From 0 to Millions: Nic D’s Blueprint for Indie Artists #241

From 0 to Millions: Nic D’s Blueprint for Indie Artists #241

LaRussell: The REAL Cost of Being Independent (Money, Marketing & Mindset) #247

LaRussell: The REAL Cost of Being Independent (Money, Marketing & Mindset) #247

How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #243

How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #243

Direct-To-Consumer 101: The Future of Getting Paid as an Artist ft. Curtiss King #254

Direct-To-Consumer 101: The Future of Getting Paid as an Artist ft. Curtiss King #254

The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #238

The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #238

Theron Thomas: 2024 GRAMMY Songwriter of the Year (How Hit Songs Are Made) #173

Theron Thomas: 2024 GRAMMY Songwriter of the Year (How Hit Songs Are Made) #173

How Mexikodro Built the Plugg Wave (By Ignoring the Rules) #139

How Mexikodro Built the Plugg Wave (By Ignoring the Rules) #139

He Blows Up Artists w/ YouTube Ads (Learn How) #233

He Blows Up Artists w/ YouTube Ads (Learn How) #233

He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #236

He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #236

Formulas for Artists to DOMINATE YouTube ft. Rachel Jackson #214

Formulas for Artists to DOMINATE YouTube ft. Rachel Jackson #214

Revolutionizing How Artists Get PAID (ft. CEO of EVEN - Mag Rodriguez) #198

Revolutionizing How Artists Get PAID (ft. CEO of EVEN - Mag Rodriguez) #198

Amber Grimes Interview: Music Rollout Masterclass (6lack, Summer Walker) #151

Amber Grimes Interview: Music Rollout Masterclass (6lack, Summer Walker) #151

From 0 to Millions: Nic D’s Blueprint for Indie Artists #241

LaRussell: The REAL Cost of Being Independent (Money, Marketing & Mindset) #247

How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #243

Direct-To-Consumer 101: The Future of Getting Paid as an Artist ft. Curtiss King #254

The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #238

Theron Thomas: 2024 GRAMMY Songwriter of the Year (How Hit Songs Are Made) #173

How Mexikodro Built the Plugg Wave (By Ignoring the Rules) #139

He Blows Up Artists w/ YouTube Ads (Learn How) #233

He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #236

Formulas for Artists to DOMINATE YouTube ft. Rachel Jackson #214

Revolutionizing How Artists Get PAID (ft. CEO of EVEN - Mag Rodriguez) #198

Amber Grimes Interview: Music Rollout Masterclass (6lack, Summer Walker) #151

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Meet the Team

H3NRY

H3NRY

Background:

Music producer, mixing engineer, and studio operator who has spent 14+ years making records with indie artists. Now he brings that same ear to the other side: the content, brand, and positioning that actually grow an audience.

Expertise:

Music production and engineering, short + long form content, brand and visual identity, and release positioning.

Playback Ben

Playback Ben

Background:

Artist manager and marketing strategist with over a decade of experience helping independent artists turn attention into income and build careers that last.

Expertise:

Artist management, marketing and audience growth, partnerships and sponsorships, and direct-to-consumer sales.

Our Mission

One More Time is for the independent artist who treats their music like a real career. Our job is simple: help you grow your audience and your revenue. For five years and 260+ episodes, we have sat down with the artists, managers, and executives who actually know how this business works, and turned what they know into knowledge you can act on.

Notable Podcast Guests

Ari Herstand

Ari Herstand

Ari Herstand

Ari's Take founder + music business author

Nic D

Nic D

Nic D

Independent artist, 700M+ Spotify streams

LaRussell

LaRussell

LaRussell

Rapper/entrepreneur, Good Compenny founder

Neal H. Pogue

Neal H. Pogue

Neal H. Pogue

7x Grammy-winning mixer (Outkast, TLC, Tyler, the Creator)

Theron Thomas

Theron Thomas

Theron Thomas

2024 Grammy Songwriter of the Year (Rihanna, Miley Cyrus, Lizzo)

Mag Rodriguez

Mag Rodriguez

Mag Rodriguez

Founder/CEO of EVEN, direct-to-fan music platform

Sean Garrett

Sean Garrett

Sean Garrett

Grammy-winning hitmaker with 18 Hot 100 #1s

Brian "Z" Zisook

Brian "Z" Zisook

Brian "Z" Zisook

Audiomack & DJBooth co-founder

Rachel Jackson

Rachel Jackson

Rachel Jackson

YouTube Music Artist Partnerships, ex-Roc Nation A&R

Amber Grimes

Amber Grimes

Amber Grimes

LVRN EVP/GM, former Spotify + Capitol exec

Mexiko Dro

Mexiko Dro

Mexiko Dro

Plugg pioneer producer (Playboi Carti, Drake)

Kato On The Track

Kato On The Track

Kato On The Track

Multi-platinum producer (Joyner Lucas, B.o.B, Snoop Dogg)

Ty Baisden

Ty Baisden

Ty Baisden

Brent Faiyaz business partner; Billboard's 2024 Exec of the Year

Troy Taylor

Troy Taylor

Troy Taylor

Grammy-winning R&B producer (Trey Songz, Whitney Houston, Boyz II Men)

Wendy Day

Wendy Day

Wendy Day

Hip-hop dealmaker (Cash Money, No Limit, Eminem)

Deals